The Social Media Incubator

JUNE 13, 2011

This 10X “Return on Advocacy&# is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches. ”. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive WOM (word-of-mouth) impressions and sales.

Marketing 122

Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely.

Social Media 100

Social Media Small Business Foursquare News 100

The Social Media Incubator

APRIL 21, 2011

As the Star Tribune reported today, law enforcement is taking distracted drivers seriously in a one-day crackdown as part of a statewide campaign in Minnesota to stress the dangers and reduce crashes for drivers. Tagged as: branding , C.E.L. ,

Social Media 127

Social Media Tools Foursquare Small Business 127

The Social Media Incubator

JANUARY 15, 2010

I decided to research where the original message came from and found out that it was a breast cancer awareness campaign that has an unknown originator. I didn’t think much about it at the time but as I saw more and more people talking about their colors I realized that this was a GREAT marketing scheme!

Facebook 125

Facebook Foursquare Small Business ROI 125