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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Corporations constantly churn out copy for communication channels and PR campaigns. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper. A list of directions conveys nothing about your personality and voice – how you think, convey ideas, and view the world.

Class 178
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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258
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Influence is Not a Number

Waxing UnLyrical

“I expected it to be a tool that would help me sort the posers and the popular, and help me find people who were of like mind. But it spends too much time trying to flatter me and tell me how great I am, and not enough time being an actual analytical tool that measures things that actually matter to me.&#. Ridiculous.