Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper. A list of directions conveys nothing about your personality and voice – how you think, convey ideas, and view the world.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. We really need to see measurement incorporated into courses in a much more holistic fashion, and Im keeping my fingers crossed that PRSAs initiative will start to seed that.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

APRIL 27, 2011

If you’re trying to put together an outreach list for an online campaign, for example, it can be one of the factors you use to determine whom to reach out to. But would I use only Traackr, when doing the research for an online campaign? Ridiculous. Is Klout useful in some respects? I said one. It shouldn’t be the only one.

Influencer 276

Influencer Klout Postrank Technorati 276