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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. – is a good thing.

Brands 133
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I did this with a web designer that I have chatted with often, he offered a discount and I “forced&# him to take his full price.

Products 267
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. « Direct Marketing Observations July 6, 2010 at 10:54 am Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine July 8, 2010 at 3:27 am You’re It!

Facebook 279