Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Bill Hartzer

DECEMBER 27, 2010

I took a look at the Social Media Marketing research data. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Reports are provided in PDF, Adobe Acrobat, format. That’s totally right-on target.

Research 113

Research Report Cymfony Social Media 113

Diva Marketing Blog

FEBRUARY 23, 2009

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. 50% of ad campaigns provide no sales lift. 

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. I’m thinking social media and working remotely have the potential to dramatically improve our in-person interactions, maybe make them more productive. If 60% don’t understand social media that means 40% do, to some degree, which is huge.

Cymfony 113

Cymfony Badge Skills Comments 113