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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. If you do not want to be sold as a lead, then you have the option to purchase the research. I took a look at the Social Media Marketing research data.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc.

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