It’s a Mad Mad (Men) World
Waxing UnLyrical
JUNE 17, 2011
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. This campaign was initiated by OgilvyOne Worldwide. Crowdsourcing for war.
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