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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. In large due to the coronavirus pandemic, consumer behaviors have shifted across the board. That said, the holiday season is around the corner.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Do you know what that means? Social media is a lengthy, tedious process.

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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Updates of new business tools, features and tips in the app have become pretty much routine.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

But the machine most central to TikTok’s instant success is its algorithm, which uses artificial intelligence to make personalized recommendations for viewers. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. So, is it time for your company to start TikTok marketing?

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