Jon Loomer

FEBRUARY 27, 2023

If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. That’s why three years ago, I created a series of custom events that fire on my website when people perform certain actions that might signify a quality website visit. A split test was in order. Even better?

CPM 190

CPM CPC Eventful Cost 190

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Start by plotting out and researching important events. The more planning you do upfront, the better you’ll be able to produce regular content and respond to last-minute or unplanned events. Run an Instagram-specific campaign.

Instagram 145

Instagram How To HootSuite Hashtag 145

agora pulse

FEBRUARY 22, 2020

For example, we ran a campaign that required the use of licensed photos of American presidents. The average CPM (cost per thousand) across Instagram, Facebook, and YouTube are $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers.

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

FEBRUARY 21, 2022

Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Use your video in email campaigns and newsletters. Create Instagram Guides.

Instagram 140

Instagram Video Content Feed 140