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16 unexpected ways to use WhatsApp for business

Sprout Social

Mukuru , one of the largest money transfer providers in Africa, realized more than $1 million in reduced SMS costs after implementing customer service via WhatsApp. Marketing campaigns. This campaign resulted in more than 1,000 messages from 600 individuals over three days. Develop creative marketing campaigns.

Banking 133
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

Chemical signals are passed from neurons to neurons. One of its components is creating targeted email campaigns. It uses AI to understand more about each individual in the campaign and tailors the communication based on this data. Discover flaws in original campaigns and change segments and offers based on this.

Marketing 109
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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Furthermore, with Twitter’s portability on mobile phones, the misinformation that any participatory media can and will create becomes more omnipresent. Indeed, it may cost us – both the public and our institutions. an increased number of casualties among civilians acting on false information? a double-edged sword if you ask me.

Gov 2.0 94