3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience. Matthew Gratt leads BuzzStream’s marketing and growth initiatives. Things like, “eBooks don’t work for us. We tried one and it flopped.”.
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