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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? A website is the backbone of your digital presence, and it’s critical to out-optimize your competition, particularly in an era where mobile optimization is so important. Social Media.

Analysis 106
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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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How to Increase Your Twitter Impressions Organically

Sprout Social

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. That’s when reach comes in handy. Automated messaging.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

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45 Marketing Tools to Consider for 2017

Razor Social

SalesManago is an automation platform we have recently tested out, and this is the one to watch! Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. However, the main Talkwalker platform is extremely comprehensive and the pricing starts at $500.

Tools 40
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Matthew Gratt leads BuzzStream’s marketing and growth initiatives. What do you think is the future of big content in terms of form, style, approach, and and concepts?

Strategy 150
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101 Marketing Tools and Technology Tips for 2017

Razor Social

Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Optimize your website content for sharing on social media.

Tools 40