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An Introduction to Social Media for Business

Sprout Social

The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. All you have to do is download the app and you’re set to go. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Retargeting on Display or Facebook – If you have a retargeting list, you can advertise your content to it inexpensively on AdRoll, or through Google Retargeting.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Download our guide for free. Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? Work History. Target Audience.

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

By downloading these free infographics , you’ll also gain access to findings in the Lifestyle and Tech verticals. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. . Headlines are a great place to start with your keyword strategy.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

You can monitor your performance across Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, track important SEO metrics, and understand what type of content drives the most engagement. For example, if you write a blog post on marketing tools, the optin could be a PDF download of the marketing tools. Use Google Tag Manager.

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