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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.

Strategy 186
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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

And yes, FREE, I’m pretty sure I’ve reached 10,000 companies in Australia in the last few years and convinced them NOT to buy Radian6 etc until they’ve started with a free service! It can’t be a purely RSS play as we need gadgets/widgets for API only based services. Really grumpy !

RSS 86
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. It's not always an intimate friendship, but there are loads of opportunities to keep audiences engaged and active in between all the things you want them to do and buy.

Campaign 105
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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

25) Never, ever, ever buy Facebook fans. 36) Never, ever, ever buy Twitter followers. 50) Spend time learning about plugins, themes and widgets. Don’t buy inbound links. Don’t buy traffic. Don’t be a chatty Cathy and post more than once per hour. No one trusts an egg. You need them.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Social media has dramatically altered the buying process as well as marketing practices. Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. You can then create a widget of this story to embed it in your website” and 23press , a low-cost tool that simplifies the process of moving a blog from one host to another.

Review 200