Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Discount coupons are a good example once they are attractive and make brand advocates keep buying. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters.

Company 130

Company Brands UGC Reputation 130

Visually SM

OCTOBER 7, 2014

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Action-oriented (buy, download). Sponsored Content.

Questions 100

Questions Content Journal Marketing 100