Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 30, 2010

To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Now, take this a step further, you buy a new car once every 3 – 6 years, but how often do you buy a cup of coffee and a bagel? Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On

Social Media 127

Social Media Strategy Report Buy 127