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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. We may get to use Facebook for free, but our competitors can buy ads against our conversations.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Offer discounts exclusive to Facebook fans and engage them in discussions and chats. Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Forums Message boards are really the first internet form of social media, after IRC. Master the news feed algorithm.