article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

The FDA-approved asthma medication albuterol is a prime example. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. Nike’s “Until We All Win” is one example.

Retail 178
article thumbnail

7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. It can impact your bottom line as well. Let’s dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

article thumbnail

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Young adults are buying fewer cars, and this experiment is a (rather extreme) example of how social networks and smartphones make carsharing – and apparently couchsurfing – a more viable opportunity for those seeking mobility with little (or no) cost. I’d do it again,” she said.

CSR 180
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 138
article thumbnail

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Timberland is one of the best examples of a company that is socially responsible. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. Email him at barrymueller123 at gmail dot com for more information. [ Like this post?

Brands 132
article thumbnail

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

For example, article stats will tell you: The geographical areas your visitors are from. Guy Kawasaki , Chief Brand Evangelist at Canva is a great example of article publishing success. Buyers love it too– 84% of buyers reported that they had been convinced to buy after watching a brand’s video. The titles for viewers.

LinkedIn 144