Online Video Is Just As Expensive As TV Advertising
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MAY 8, 2014
Without any data, my gut was telling me that online publishers are keenly aware of the CPMs being coughed up by the major networks, and that they were leveraging their own size and specialty to edge their prices ever-closer to TV in a bid to make a run at more significant advertising budgets. There''s also the notion of abundance. seth godin.
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