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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

This offers an opportunity for users to try before they buy (or download). You can also add attachments with a call-to-action, so that users can swipe up to watch a video, install an app, or buy a product. Each thumbnail image links to its own URL. Cost per 1000 impressions (CPM). Source: Facebook. Playable ads.