article thumbnail

How to use YouTube Analytics to optimize your video performance

Sprout Social

It’s the exact URL where you can watch the video on YouTube. To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). A few noteworthy metrics within the report include: Ad Type: The format of the ad in question and its buying platform.

Analytics 140
article thumbnail

What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Click-through rate (CTR): It measures how many people click your social ads to know more or buy. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. CPM shows the effectiveness of your ad in luring people to take action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Jeremy Schoemaker’s Ninja Tricks for Long Form Sales Pages

ProBlogger

This is because you can get it for around 12-13 cents CPM and it will actually help you to optimize, using very cheap traffic. You could look at this like a “cart before the horse” scenario: you can’t really optimize until you have traffic, but you don’t want to buy traffic until it’s optimized. Make use of Visual Website Optimizer .

CPM 43
article thumbnail

Facebook pixel: a complete guide for digital marketers

Sprout Social

In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. They put a bluebird house in their shopping cart, but don’t buy it. Delighted, they return to your website and buy the birdhouse. Enter your URL and click Check. But the cost to advertise on Facebook is growing.

Facebook 125
article thumbnail

5 Facebook Ad Campaign Changes That Improve Your Results and Overcome Ad Fatigue

agora pulse

You’ll also find your CPM increases, and your quality score and conversion score are below average. These are the highest quality audiences as they consist of people that have already taken a particular action on your website and are furthest along the buying process. You may want to get a more detailed look.).

article thumbnail

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter.

article thumbnail

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter.