article thumbnail

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

They are already warm and ready to buy. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad. Probably very few. Your Budget Is Too Low.

CPI 60