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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. They use story highlights, reels, and pinned content to give their followers and temporary “lurkers” a clear picture of their services.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Cultivate an active community. Relevance of the content.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

They come across as unselfish “community bloggers.&# Marketing mavens know what combination of words will psychologically induce you to buy a product. The Moral Compass/Preacher, The Emotion Generator, The Mommy Blogger, The Novelist, The Fake, The Mystery, The Lurker… Which breeds did I miss? The Marketing Maven.

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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

My goal is not to get you to buy something, click on an affiliate link or even share my posts (although that is a nice benefit). Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. That’s it.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Pinners are engaged, seeking content and products to interact with and buy. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Where do you think viewers are likely to buy the materials needed? Lowes does this well. They have a board called “ Build It.