Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

NOVEMBER 9, 2009

Your first order of business should be to get acquainted with them- where they live, what are their likes and dislikes, their media habits and their buying and consumption behavior is all information that will give you clues to the topics they would be interested in. What language and keywords are they using?

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. That is why companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization.

Press Release 219

Press Release Communities Badge Real Estate 219