Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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Badge Twitter Proposal Brands 244

Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). See the entire list at Aaron’s original post. Here you go. A long lost classic.

Brands 210

Brands Posterous Foursquare StumbleUpon 210

Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). See the entire list at Aaron’s original post. Here you go. A long lost classic.

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Brands Flickr Hashtag List 100

Adam Cohen

JULY 19, 2010

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] More about this blog here. Thanks for dropping by.

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Vijay Kaundal said: RT @adamcohen I Will Not Write About Old Spice [link] [.] More about this blog here. Thanks for dropping by.

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back?

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Company Social Media Posterous StumbleUpon 231