Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 20, 2010

… A way for brands and individuals to pimp themelves and try an extract something from the engagement. .&# You’ll say,&# Who can have conversations in a 140 charcaters or less?&#. The interuptive interaction? And maybe that is what the true evolution of what Twitter is or what it should be?…

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

APRIL 13, 2010

Advanced Sentiment Analysis – not just positive and negative either. The reality is that only the top brands require the type of solution mentioned above. Every marketer has unique needs and unique results that will all have different values for each marketer’s brand. CRM Integration. Traditional Marketing Comparison.

Social Media 178

Social Media Sentiment Comparison System 178