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Social Media Marketing- Short Term or for Ever?

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We need to see the trends across these campiagns on various metrices and see how are we faring. How Social Media is changing brand communication paradigm. What do you say? Image Soource: [link]. Related Posts: Recession? Not for Social Media Marketing! Why You Should Sack Your Social Media Agency Now?

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IAB-Social Media Metrics-Standard Definitions Document

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Metrics 100
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GAP (Google Advertising Professional) Certification! Useless or Useful?

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So bottomline reality- for Business Managers- understanding of how internet marketing works, various options (social media, display and search marketing) and their understanding of how these work, key metrics to follow and integration of online with traditional marketing is important. Where is Linkedin Going Wrong?