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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. ” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. ANALYTIC AGGREGATORS.