Firebelly

SEPTEMBER 27, 2011

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. Followers answer.

Brands 209

Brands Twitter Tips Loyalty 209

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands. This feature allows brands to see what their customers are most interested in. Whole Foods.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

OCTOBER 11, 2013

As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Knowing your audience is key as I have countlessly seen brands post message after message just hoping something will stick. Focus on that and you’ll have brand loyalty.

Communities 151

Communities Loyalty Brands Social Media 151

Firebelly

JULY 22, 2011

A common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success! Luckily, many brands are starting to understand that consumers no longer want an email newsletter to be the extent of communication they receive, especially local brands.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Firebelly

NOVEMBER 7, 2013

” Since the primary concern for many marketers is to build brand awareness and customer loyalty, the main complaint is that Twitter has not done enough in terms of guidance and education on how to use campaigns effectively as well as measure the results.

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

MARCH 10, 2011

Additionally, not every brand can really build community. Some brand relationships are transactional. Not every brand can energize, empower and create emotional connections. More importantly, are those the right people for your brand? Reward them for loyalty. Know your place. Measurement shows the true picture.

Strategy 199

Strategy Tips Discount Loyalty 199