Ari Herzog

JUNE 28, 2012

I have many friends who are sole proprietors, entrepreneurs, authors, musicians, and other personal brands who are creating and promoting Facebook pages. Loyalty is hardly why. EJ Smooth plays saxophone and his Facebook page promotes his gigs. The list goes on and on. I can relate. I’ve been in their shoes.

Facebook 189

Facebook Loyalty Small Business Eventful 189

Ari Herzog

DECEMBER 22, 2011

A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains.

Facebook 114

Facebook Loyalty Survey Social Networking 114

Ari Herzog

JANUARY 3, 2013

Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. When he's not blogging, Ari helps brands improve their digital media marketing. Internet usage has increased every year since the beginning of the millennium. Got a question?

Small Business 138

Small Business Mobile Applications Loyalty 138