Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Finding value in Klout like sites. 5 Questions Social Media Marketing Analytics Can Answer. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. That is the difference between social capital and influence, because they’re very different. A lot of people wringing their hands and things like that. You just recognize it.

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Klout Social Capital Influencer Social Graph 122

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”

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Klout Influencer Case Study Proposal 123