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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless. Increased Sales.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research.