Get Your Social Media Story Straight | Blogging and Content.
Convince & Convert
APRIL 1, 2010
In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.
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