Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. Use Hootsuite Streams to track them across every social network. You’ll want to answer where your brand and your competitors stand in the marketplace. Start with one high-level goal and work your way down.

Template 77

Template Templates Strategy HootSuite 77

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Webbiquity SMM

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Crowdsource.”)

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. And MiFi is soooo much better than USB dongle.

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196