Audiense
APRIL 25, 2022
Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.
Convince & Convert
SEPTEMBER 6, 2013
Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .
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Hootsuite
JULY 6, 2022
77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.
Direct Marketing Observations
OCTOBER 12, 2010
Clothing retailer Gap decided to change logos. Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.
Hootsuite
AUGUST 2, 2022
If you’re not an entirely new business, then your brand has already made an impression on your customers. You’ll want to answer where your brand and your competitors stand in the marketplace. By understanding the customer experience landscape, you can make sure that your brand is differentiated in a way that matters to customers.
Twist Image
JUNE 25, 2011
"In addition to being a pretty funny video with a lot of truth to it, this is notable as a crowdsourced effort: the creators credit a subreddit with providing most of the lyrics. Every retailer now looks to Apple as the gold standard for what a retail experience should be. crowdsource. " (Alistair for Hugh).
Likeable
NOVEMBER 13, 2019
The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Create Branded Holiday Lists. Choose a cause that is congruent with your brand’s values.
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