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Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Brand Mentions. Engagement. Conversions.

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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

How a Facebook page might save a company in Brand disgrace! If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Brumbys told franchisees to blame carbon tax and hike up fees. The backlash was enormous on social media sites such as Twitter, on Facebook and so on.

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. The biggest tip I can give you here is to set a budget and work out what ROI you would need to make it work. Do you want to learn more about Facebook Marketing? each and you are paying £1.oo

CPI 60