Justin Levy

JANUARY 20, 2010

Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. How could other brands learn from what Coca-Cola has been doing? What other brands could learn is to make things fun and interesting, not dull and boring. Brands could definitely learn from this.

Flash Mob 246

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Justin Levy

JUNE 21, 2010

This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. link] This comment was originally posted on Twitter [link] Chris Kieff What a brilliant idea for a major brand to focus so importantly on the discussion about them.

Social Media 127

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Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 191

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Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 138

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Justin Levy

JUNE 3, 2011

One thing that has struck me lately is the reliance on “media impressions&# as a measure of success in PR campaigns. Before you take out the daggers, I believe brand awareness is very much needed within companies. Before you take out the daggers, I believe brand awareness is very much needed within companies.

Metrics 226

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Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 100

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Justin Levy

MAY 30, 2011

.&# With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. This is another one of those face palm moments that I have when I see a brand automating their content to Facebook.

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