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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

Guidelines regarding Copyright, IP and Confidentiality, Privacy and Conflict of Interests should be included. Stated guidelines should include a requirement to seek permission before publishing internal communication. Companies should set forth a process for dealing with deviant behavior and mistakes.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Buffer Buffer offers easy-to-use social media management tools that help with publishing, analyzing performance and engagement. One of the tool’s features is tagging the sentiment in posts as ‘negative, ‘question’ or ‘order’ so brands can sort through conversations, and plan and prioritize their responses.

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The complete crisis management guide for marketing leaders

Sprout Social

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. Monitor customer communication online and reply to any social media comments as soon as possible. The hack was a PR nightmare for 23andMe. The incident had a knock-on effect.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence. Explore further to learn the whole truth.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. Twitter Growth Skyrockets, Settles Privacy Case With FTC by MediaPost Online Media Daily. Twitter for B2B Marketing. Twitter Tools. Twitter Facts and Stats.

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