article thumbnail

Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.

Tools 52
article thumbnail

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Essential Social Media Metrics To Track In 2023 [+ 6 Best Tools]

Keyhole.co

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions.

Metrics 52
article thumbnail

12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. The software will flag insights from news sites, blogs, newsletters, etc. Just put in what’s essential for your content strategy.

Tools 52
article thumbnail

How To Set And Achieve Social Media Goals With Examples

Keyhole.co

As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation. Email addresses are typically the most valuable details.

article thumbnail

GDPR and social media: What marketers need to know

Sprout Social

Let’s say you have a social media landing page that’s explicitly designed to encourage an opt-in such as a newsletter or free download. Piggybacking on the last point, consider how social media listening can give you a better sense of how followers feel about your brand. Tighten up your social media security.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112