Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142
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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Marriott Hawaii bookings are up 40%. Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The entire program generated much interest in tourism circles. The result? Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100
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What's your social currency?

Akamai Marketing

Million users on YouTube. Maybe your clients are creative and visual so they like YouTube or Flickr better. When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! 640 Million on Facebook.

Lurker 203
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

Your legions of bots and fake accounts won’t support your book/speaking engagements/blog posts/personal appearances. Why not just stand on a street corner in a fuzzy bear costume with a “Book For Sale” sandwich board? They don’t exist. You’ve Just Publicly Devalued Yourself. Know the difference.

Buy 124