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How Broadway uses Foursquare

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Traveling Shows. For shows targeting the 20-something set of theatre-goers, like Broadway’s runaway hit Book of Mormon , promotions on Foursquare are most fitting. This is a pretty standard promotions practice, but Book of Mormon one-upped the usual for a special performance of the cutting-edge hit.

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Content Marketing is More Than Just Blogging

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Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Basically anything you can read.

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“You Have To Love People”: The Shashi Bellamkonda Interview

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My point is news used to travel at “the speed of sound” even without the internet and now social media tools have made it possible to communicate quicker and to a larger audience. Jim Collins in his books like “ Good to Great” espouses the notion that companies have to have a higher purpose in life than just make money.