Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 15, 2012

If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in a Connected Age. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. The Wonder Twins, are comic book superheroes.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

JUNE 21, 2010

Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Use Twitter to engage and support your customers.

Twitter 148

Twitter Web 2.0 Small Business Startup 148