Proactive Report
DECEMBER 18, 2009
And since Google is now indexing real time content such as status updates and displaying them right at the top of a search results page, it’s vital for PR people to understand feeds and search. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. It’s about streams, feeds and syndication.
Webbiquity SMM
MAY 3, 2011
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.
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Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.
Webbiquity SMM
SEPTEMBER 10, 2012
Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi.
Convince & Convert
AUGUST 18, 2010
There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.
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