Google+ Marketing For Dummies: My New Book!
Stay N' Alive
MARCH 3, 2012
Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. 15 Fantastic Books on Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s not easy, but it’s easier than you think. 6.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book! 3.
Wondering About Google+? Do Me a Favor and Go Buy My New Book.
Stay N' Alive
NOVEMBER 7, 2011
You may have read some of my posts about Google+ wondering what it is. Or perhaps you're even an active user, looking for tips and strategies to improve your presence on Google+. Go and buy my latest book, Google+ For Dummies, Portable Edition now. In the book, I show how to use the various mobile apps for Android and iPhone, as well as the mobile web.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Blogs Facebook Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices business cartoon comic comic strip humor social social media social networking strategy tipsDeveloping a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! Cheers! –Sean.
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
Use Google Authorship to Improve SEO and Drive Traffic
APRIL 14, 2013
Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital [.]. Blogging Brand Branding Google Google Plus Search SEO google plus
12 Books to Read
MARCH 8, 2013
At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. highly recommend this book if you need a something light. Poore sets the book in the American civilization, making for a tongue in cheek play on morality. The first book, at least. Writers read , right?
20 Best Marketing Books Of All Time
OCTOBER 31, 2013
What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.
Win a Copy of The Facebook Marketing Book
FEBRUARY 6, 2011
Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start. The interview.
10 Brand New Books That You Should Read
SEPTEMBER 25, 2013
It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented. All of these books have either just come out (in the past month, or so) or will be coming out at any moment. The book will be out on October 1st, 2013 and I am enjoying it immensely. This is Todd Henry''s latest book.
Boost your business with Google Plus Page ??? How Create Google+ Profile and Page
Social Media Marketing
AUGUST 9, 2014
Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. After completing their profile you are ready to use Google+.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.
[Cool Infographic Friday] Is the Book Dead?
FEBRUARY 7, 2014
I love books – and I read just as many on paper as I do electronically. But interesting to see some data about whether paper books are going away (sorry, trees, the answer is no.). ————-. photo credit ). Debunking the Hype Potluck
5 Tips to Help You Write a Book, Too
JULY 28, 2014
Many people dream about writing books. I did for the first 34 years of my life. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. Woohoo! Again.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs).
Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC?
JUNE 6, 2013
It''s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private and intimate event for the industry and media (sponsored by Google and my publisher, Grand Central Publishing - Hachette Book Group ) and it is by invitation only. In speaking with Google, they suggested that we invite 10 loyal Six Pixels of Separation community members/friends to come along (and a bring a guest). business book.
Are Google+ Business Pages Replacing Facebook Pages?
JANUARY 19, 2012
I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Google+ is a social network with huge potential for businesses, but it’s best value is as an individual user, not a business page. Here’s the thing.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? free account is required.
5 essential books for geeks…
The Way of the Web
OCTOBER 24, 2011
Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. The Hacker Crackdown on Amazon. Code 2.0 on Amazon.
Poke the Box – Book Review
APRIL 4, 2011
Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. At 83 pages with a lot of spacing on the pages, the book is a short, quick read. Book Reviews Reviews
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. labeled 2.51, 2.5.2, and 2.5.3)
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Mars, Inc.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you cant remember any of these operators, you can always use Googles advanced search.
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Why think in terms of campaigns on Google+? Launch!
Nine Books to Give as Holiday Gifts
DECEMBER 20, 2010
So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. Buy the actual book here and the eBook here. What Would Google Do. This is a couple of years old, but “ What Would Google Do really makes you think about the web, about your customers, and about your network. Buy the actual book here. Business.
Book Excerpt: The Death of Facebook
JULY 23, 2011
Fifth Estate AOL facebook Friendster google interface LinkedIn McDonald's mobile MySpace social network tactile YouTubeThe following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?”. Ice cream? Salad?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.
Everything You Need to Know About Google+
Social Media Marketing
SEPTEMBER 20, 2011
In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. At this time, Google+ is only open to individuals.
10 New Books Worth Checking Out
MARCH 16, 2012
The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and enjoy. 10 New Books Worth Checking Out (in alphabetical order): Abundance - The Future Is Better Than You Think by Steven Kotler and Peter H. no reason not to read the latest thinking from the always poignant (and credible), Jeff Jarvis ( What Would Google Do? I'm much better alone with a book than I am standing in a crowd trying to make small talk. Seth Godin wrote a book about education. Read this short book and find out.
How visuals can get you that click on Google
JUNE 9, 2016
Use structured data to optimize your content for search. I t’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. Google also understands ecommerce and products and so forth, but that’s not what I do.
Google+: The New Kid on the Block, but is it Too Little, Too Late?
Techipedia: Tamar Weinberg
AUGUST 11, 2011
The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+. Google isn’t offering anything new.
How Google Trends Helps Employers and Job Seekers
Convince & Convert
OCTOBER 29, 2014
Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. The Maze Runner is the most popular book, but The Fault In Our Stars is gaining ground quickly. Type them into the Google Trends search bar. Have you seen the More Cowbell sketch from Saturday Night Live?
3 Ways Google Search is impacted by #SocialMedia & #GooglePlus
APRIL 29, 2014
Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? If your customers find you by searching on Google, you might want to consider these three points: Where are the Plumbers WITHOUT a Google Plus Page? The one’s without a Google Plus page? Have a look at this image.
You Finally Have a Google Plus Business Page… Now What?
NOVEMBER 29, 2011
Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What? People who know nothing about Google Plus. Google Plus Pages vs. Facebook Pages.
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Is there one thing that makes a book great. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!
Facebook's Need for Consistency in the Competition With Google
Stay N' Alive
NOVEMBER 10, 2011
When people such as Google and Twitter mention their inability to integrate with Facebook, I traditionally shake my head. After all, I see things such as Youtube integrate just fine with Facebook, but Google complains they can't seem to integrate Facebook's platform into Google. Just recently I tried to create an ad for my new book. Google eventually gave up.
Google Glass And Thinking Differently About Technology
MARCH 1, 2013
Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the pictures). What the experience of Google Glass is really like. What you quickly realize about Google glasses. google. google glass.
Why Google is Going to Dominate TV Ads
Convince & Convert
APRIL 15, 2015
Image via BigStockPhoto.com Google wants to transform television advertising once and for all. really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. You think, “Well, why would Google want to be in the bandwidth industry?” That’s right.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Thankfully, with the new Social reports from Google, we glean a lot more insights. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.
Wanna learn about Google+? I’m your girl
NOVEMBER 10, 2011
You might have seen my post last week when Google+ launched business pages or attended my webinar to help people get started with Google+. Since then I’ve had a lot of questions from readers and clients about Google’s newest network, so two things are in the works I thought you’d like to know about. I’ve just launched an e-learning course about Google + on Udemy. Google+ for Business. ” book on Google+ for business, so look for a new book with quick tips written in easy-to-digest tweets all about how to use Google+!
Google's Third Wave Of Innovation
APRIL 16, 2014
If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation. Google has gone through two dramatic waves of innovation (with many nuances and smaller ones in between). It''s important to understand that in phase one, Google mastered search. Google''s second wave of innovation. business book. google.