I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second  Focus.com Roundtable  in February. So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Google+ is a social network with huge potential for businesses, but it’s best value is as an individual user, not a business page. MORE >>

Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling. google+ marketing google+ dummies google plus marketing google+ for dummies google+ marketing for dummies google+ books books google plus wiley MORE >>

You might have seen my post last week when Google+ launched business pages or attended my webinar to help people get started with Google+. Since then I’ve had a lot of questions from readers and clients about Google’s newest network, so two things are in the works I thought you’d like to know about. I’ve just launched an e-learning course about Google + on Udemy. Google+ for Business. ” book on Google+ for business, so look for a new book with quick tips written in easy-to-digest tweets all about how to use Google+! MORE >>

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. It’s frameworks such as these that make this book so valuable because they give non-profits a structure through which to more effectively measure and manage their important work. As the authors assert, such expertise starts with incremental learning and there is no better place to begin than with this book. Subscribe to  We First  on  Youtube ,  Facebook ,  Google+  and connect with me:  Twitter  |  LinkedIn  |  Facebook  |  Google+. MORE >>

The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. In 2006, Timothy Ferriss and his publisher were searching for a title for his book about productivity, outsourcing, and mini-retirements. It turns out there WAS a strategy to the name of the book.). MORE >>