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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

If you’re the admin of the Facebook Page but want to comment on a posted article, you can only do so as the Page owner, not as an actual participant in the conversation. Readers, the comments are yours. Thanks for your comments, Barbara. Essentially, the communication appears to be coming from an official capacity.

Facebook 277