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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Put it in perspective.

Mobile 124
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156
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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. Or Or when I announced a new AT&T eco-initiative: Plant a tree for every dropped call. We were mentioned in the New York Times. We were written about by bloggers and news sites. Read All About It!

Wireless 185
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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

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