Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
Adam Sherk
AUGUST 11, 2009
Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. I think I must have missed something and let you off too easy.
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