Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

The Way of the Web

SEPTEMBER 29, 2010

September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. Now which tech books have the longest first chapter?

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Sample Samples Public Domain Creative Commons 29

The Way of the Web

APRIL 19, 2010

publisher is trying to adapt pretty quickly – I was a bit surprised to read that Hearst is looking to buy SEO and Marketing company iCrossing for around $375 million. Most of the discussion so far has been around Hearst bringing search engine marketing in-house, along with social media marketing, measurement and analytics.

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Publishing Blogroll Disqus Google Reader 28

The Way of the Web

JANUARY 19, 2010

For example – somewhere like the retailer Argos would be seen as efficient. But it’s not going to be effective over time in what are declining markets for everyone. Tags: business blog comments powered by Disqus Blog Partners: It’s efficient to deal with everyone in 20 seconds and move on.

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Blogroll Disqus Journal Retail 29

The Way of the Web

SEPTEMBER 27, 2010

As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. blog comments powered by Disqus Blog Partners: If you know any, send them the link!)

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Library eBook Public Domain Retail 34