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Judging A Blog Post By Its Cover

Waxing UnLyrical

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking. Shall We Tweet?

Class 215
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How To Get Your Blog Project Approved

Waxing UnLyrical

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Use social media but remember why you’re using it. government 2.0 , newcomm , Prof.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. The first is that I use Amplify for different content than I blog about. My catch is that I just dont use it that often, dont Amplify enough OTHER content. You can set up your own blog. I just cant do any more.

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Taking Gov 2.0 to the Ballpark

Social Media Strategery

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82
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Keeping Gov 2.0 Fresh

Social Media Strategery

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 How do you fit it all in?

Gov 2.0 89
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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# surprise, here you will find what you want! htttp://www.scarf8.net

Gov 2.0 91