Social Media Strategery

JULY 12, 2009

We established the hashtag that we would use when blogging or Yammering about the Uconference. To address this, we decided to use both Yammer and Adobe Connect , allowing chatting and live audio/video. Does your organization have an internal microblogging service (Twitter is most likely too public for most)?

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Social Media Strategery

NOVEMBER 2, 2008

How is the organization more hierarchical or flat? That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Sending a message using Yammer is a combination of sending IMs and sending questions to email distribution lists.

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Social Media Strategery

SEPTEMBER 18, 2008

I’m particularly excited to meet some of the notable bloggers that I’ve got on my blogroll as well as meeting some other new and upcoming bloggers too. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

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Social Media Strategery

JANUARY 2, 2010

I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. We all face these competing priorities, but we also have to make community participation and professional growth a priority as well. In 2010, I hope that I’m able to turn this into reality.

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Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Cross-promote.

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Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Enable open and transparent communication! Cure cancer!

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Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Set up searches on Twitter and Friendfeed for your organization’s name. Add RSS feeds to your website.

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